Kontagent Facebook Analytics is Setting the Industry Standard with Top Customer Wins and Investors
San Francisco, California (—) April 9th, 2010 — Kontagent a Facebook funded social analytics platform has emerged to establish itself as the industry standard in its category with dozens of top industry customer wins while mostly flying under the radar up until now.
Kontagent has chose to surface with some key metrics about its now growing momentum, and dominant position in the social analytics space. In the past quarter alone, Kontagent has managed to win dozens of casual and social game industry’s top players as customers — collectively tracking over 50 million monthly active users.
With the recent release of Kontagent Social Analytics and Marketing-Automation Suite v1.5 (SAMS), which has been in development for over 2 years, the company has managed to secure many of the largest casual game publishers and venture backed game developers as paying customers in just the past three months alone. These customers include PopCap Games, Real Networks, Gaia Online, TenCent, Paramount, PlayFirst, King.com, ThreeRings, Conduit Labs, MetaPlace and many other leading brands.
Furthermore, the company has announced that it has attracted a new group of veteran social and casual games software pioneers as angel investors, including: Jameson Hsu, co-founder/CEO of Mochimedia (Acquired by Shanda), James Hong, co-founder/CEO of HotOrNot , Benjamin Sun, co-founder/CEO of CommunityConnect, Auren Hoffman, founder/CEO of RapLeaf, Greg Thomson, founder of TallTreeGames and creator of YoVille (Acquired by Zynga), Mike Sego, Chief Product Officer of Gaia and creator of (Fluff)Friends (Acquired by SGN). These investors will be joining Kontagent’s existing seed investors Naval Ravikant from The Hit Forge and Extreme Venture Partners. Kontagent has raised approximately $1 Million dollars in outside financing in addition to $250K from the Facebook Fund, it has been able to generate significant revenues from its annual pre-paid enterprise contracts.
For the first time, Kontagent is also opening up demo account that enables visitors to see the full set of features of its v1.5 platform here [Direct link into Demo Account: http://www.kontagent.com/dashboard/demo/]. This account demonstrates the never before possible power and insights that a analytics platform built from the ground up for the social web and social games can deliver.
As social networks and their 3rd party application ecosystem have grown up and become more competitive, social game and app developers look to Kontagent for its best-in-class social analytics and marketing automation platform. Kontagent is a new class of analytics and marketing automation software with specialized tools that enable its customers to systematically engineer viral growth and gain a deeper understanding of the demographics of their user base. Kontagent, a San Francisco-based startup co-founded by serial entrepreneurs Albert Lai and Jeffery Tseng in 2007, is a venture-financed company that is focused on delivering a “Social Analytics and Marketing Automation Suite” to meet these new analytics needs.
Unlike traditional analytics platforms that have historically focused on providing information relating to page views, time spent on site, search engine ranking – none of which provide an accurate understanding of the demographics of a site’s users, how the users are socially linked, and what social interactions occur among the site’s users – Kontagent’s analyticsplatform has been built from the ground up to take advantage of the demographic information and social interactions present in social networks. This information provides powerful insights and actionable information using an intuitive data visualization interface to improve the ability to target specific demographic groups and accurately measure how effectively that goal is met. Unique to Kontagent is its ability to analyze and map the rich demographic and social network information to display how an application’s users are engaging and propagating the viral spread of the application.
Albert Lai, Kontagent’s co-founder, states that “Kontagent has experienced a massive influx of new customers over the past three months, especially the given the strong response to our v1.5 release of the Kontagent Platform. Our industry leading customers partner with Kontagent because we deliver the industry’s most powerful viral analytics and social marketing automation platform. We deliver the insightful and actionable metrics and tools that is the life blood of our customers and drives the success of their business.” Jeff Tseng, Kontagent’s co-founder, remarks that “this is the beginning of a new era of competition in the Facebook application environment. Now everyone can access to the most powerful analytics tools to generate viral growth.”
About Kontagent:
Kontagent is the leading viral analytics platform for social network application developers. The Kontagent platform has been built from the ground up to provide deep social data visualization and analysis that delivers actionable insights delivered via a hosted, on-demand service.
Kontagent was founded in 2007 by serial entrepreneurs Albert Lai/Co-founder (5th startup, most recently founder of BubbleShare) and Jeffrey Tseng/Co-founder (2nd startup, most recently founder of Aevena). The company is headquartered in the SOMA district of San Francisco, California with a presence in downtown Toronto, Ontario.
Interview Contact:
Albert Lai, Co-founder
Phone: 647-885-1897 or 650-544-1524
Email: albert (at) kontagent (dot) com
Web: http://www.kontagent.com
Kontagent
185 Clara St. #101A
San Francisco, CA, 94107